European Right-Wing Dictating the Public Narrative, Research Reveals

Established parties in power are increasingly enabling the radical right to dictate the public discourse, as per a new study carried out in the Federal Republic of Germany.

Researchers found that this phenomenon has unwittingly benefited far-right parties by legitimising their ideas and disseminating them more widely.

Study Drawing from Two Decades of News Coverage

The results, released in the academic journal on political studies, relied on an computerized content review of over 520,000 articles from a half-dozen national newspapers.

Capital-based scholars observed that as the far right moved from fringe issues in the 1990s era to central subjects like integration and immigration, mainstream political groups increasingly adapted their messaging in response.

This adjustment amplified the dissemination of these ideas and signaled to the electorate that such positions were acceptable.

Consequences for Democracy

"Public communication by established parties plays a central role in the electoral success of the radical right," stated a expert in political behavior participating in the study.

"This element has been underestimated," she added.

The impact was noticeable even when conventional groups were criticising the far right. "You're still giving them attention," the expert commented. "The main point is that because we live in such a struggle for visibility, this focus is crucial."

Mainstreaming Effect Across the Continent

While the study was focused on Germany, this mainstreaming phenomenon is likely to apply to nations throughout the European continent.

"You see this a lot in German and British media," explained another researcher. "The far right makes a statement and everyone starts talking about it for several days."

"Even if you're opposing it, you're echoing it," he stated.

Hardening of Public Rhetoric

At times, leaders have also toughened their language to match that of the far right.

In a recently published interview, a then national leader called for large-scale deportations and urged them to happen "more often and faster."

Comparable instances can be observed across the continent, as elected officials from nations ranging from the United Kingdom to France embrace the language of the radical right, especially on migration.

This has created an echo chamber that was inconceivable a decade ago.

Core Issue: Who Dictates the Narrative?

"{If you're a moderate political group and you are discussing societal topics – immigration, assimilation – in a way that is dictated by the rhythm of the radical right, that's the whole idea of narrative control," clarified a study author.

Other parties have taken additional measures, attempting to emulate the hardline platform of the far right, despite research indicates that this approach drives voters to vote for the radical faction.

Gradual Impact and Voter Awareness

The extent of data collected revealed that the influence of far-right groups had been gradual and had increased over time.

"Voter awareness doesn't change from one day to another," commented a co-author. "But if you hear this pessimistic narrative around migration every second week, and it is being disseminated not only by radical groups but also, for example, by established political organizations, then of course this narrative travels further."

Requirement for Established Parties to Develop Their Distinct Discourses

The research highlighted the necessity for established parties to develop their distinct discourses, especially on topics such as immigration and integration, instead of continuously trailing after the far right.

"It's like a dance," explained one author. "When the leader is radical and you're responding to them, you cannot decide which music should be heard."

Jason Massey
Jason Massey

A tech enthusiast and lifestyle writer passionate about sharing insights on innovation and well-being.